Azlan has formed a new services team to work with resellers in software support, hardware maintenance and training.
The five-strong team has been built over the past two months to spearhead Azlan’s services drive.
It is being led by Kevin Markwick, who took on the role of IBM and services business unit director at the end of last year.
In a statement, Markwick said: “We see services as a massive opportunity. While we have encouraged resellers to build particular vendor services – and had some real success in doing that – we knew that we needed to put more concentrated and sustained effort on the wider services opportunity.
“We now have that focus and the team and partnerships in place to help resellers develop their value-added services business. We see this as a major opportunity and one that will be increasingly important in the future, as business models shift further towards annuity-based revenue streams and away from reliance on product sales.”
In addition, Azlan has formed a partnership with professional services firm ITEC Intelligent Services to provide configuration, installation, project management and other core services resources to partners.
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