Audiovisual reseller Red Solutions has embarked on a foray into distributing product to other resellers, signing a deal with IP video app developer Encoded Media.
Rob Sheriff (pictured), managing director of Red Solutions, said the move into third-party distribution was a "natural evolution" of what the firm already does.
"Red has served its vendor partners as a sales agent since 2003, providing sales and technical support to AV integrators and resellers on behalf of a range of brands from the UK," he said in a statement.
The company will push Encoded Media's full range of VoIP offerings, including presentation suites for business and education markets.
Sheriff said Red is holding a product showcase for resellers at Beaumont House, Old Windsor, on 28 June.
Security firm set to become part of acquisitive Shearwater Group
Distributor merges three northern sites into one new hub in Warrington
Activist investor puts forward five director candidates as turmoil continues at security giant
Nima Green asks what is driving public cloud uptake in Germany