PSCo's distribution arm has cut the ribbon on an assessment and technical resource centre in Reading for resellers' display implementations.
Nico Kamffer, client services director at PSCo Technical Distribution, said the aim was to go beyond what a conventional demo suite might offer.
"Channel partners can get their hands on an array of innovative large-format displays and videowalls to run through their ideas with customers, test their content, and make changes and adjustments until they are absolutely confident that they are ready to make the right buying decision," Kamffer said in a PR statement.
"We are a visual business, and believe that customers have a right to road test the products they will be using and see the finished effect before they sign off a purchase."
The firm promises that resellers will be able to compare displays and videowalls side by side and test content without enduring a presentation or sales pitch.
"The new assessment centre (pictured) is a major part of the company's investment across all its operations, including the development of the Birmingham office, which houses its own demonstration facility for partners and customers in that region," the company said.
Kit includes projection, videowalls, and variable floor or wall-mounted display shapes or designs from a range of vendors, driven by high-spec software applications. The centre is also being made available for bespoke training sessions, he said.
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