Microsoft has released its first online ad for its much vaunted Surface tablet.
Due to launch at the same time as its Windows 8 operating system, the Surface has been the subject of much channel chatter, as it is tipped to be a real challenge to the domination of Apple.
The vendor also accidentally revealed the first pricing guidelines for its RT Surface range according to Stuff magazine, with a 32Gb Surface (no Touch Cover) costing around $500 (the same as a 16GB iPad). The price increases to around $600 for 32GB and a Touch Cover, and for a 64GB model the price is around $700.
The thicker Type Cover (which is featured in the advert) is priced separately at around $129.99.
Of course no pricing information for the UK market has been released as yet and the Windows 8 pricing is not yet out there and is expected to be significantly higher.
The ad itself (see below), which was released to a US audience, focuses mainly on the click-in keyboard rather than the touch capabilities of the tablet.
It is the second Surface video released this month. The first video is a moody number featuring little metal balls. See first video here.
Microsoft is rumoured to be spending up to $1.8bn on marketing its tablet.
Infrastructure provider says international sales now make up 51 per cent of its revenue
Suzanne Chappell of TMS plans sailing venture after selling Oxfordshire-based TMS to acquisitive Chess
Withdrawal of credit insurance by some providers a 'reflection' of current challenge facing IT sector, according to MD Steve Soper
SMART's UK managing director joins Lenovo to boost SMB business