Bull is going to "flip the service provider market on its head" according to its newly appointed chief executive of UK and Ireland (UKI) Andrew Carr.
Carr (pictured), who took over the hot seat at the start of the month, moved into the role after being appointed UKI sales and marketing director in May 2011, before his recent promotion to lead the integrator.
He told ChannelWeb he is set to launch Bull 3.0, which focuses on the training and motivation of the firm's staff, after he completed stage 2.0 in his previous role, in which he claims to have readied Bull for the transformation.
He said: "During the Bull 2.0 [phase], we focused on the business fundamentals of sales and marketing, delivery and then finance. We had to get the basics in place to enable growth.
"The next stage is more of an internal focus; our employees are at the heart of everything. We have a graduate scheme across a variety of disciplines, as well as aiming to push existing talent."
Bull launched its Pamplona scheme this month, which aims to select 20 of the firm's staff with the highest potential and train them so they can progress into higher management positions.
Carr added that the firm is looking to grow further into the areas of cloud and managed services, information management and high-performance computing.
On top of these, Bull is aiming to become the "company of choice" in the mid-market tier-two space, according to Carr, who said that areas such as the legal market have not exploited IT to its full potential.
He added that in the past, service providers have not always been customer friendly, an issue he wants to change.
"Generally speaking, the service provider market [has] not been good at listening. Usually, they look at what capabilities they have and market that to customers.
"I want to flip that on its head and work with customers to see what their business will look like in three years, for example, and go from there. It should be about customer focus, not focused just on what capability you can provide."
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