Micro-P has been appointed the sole UK distribution partner for graphics card vendor KFA2.
Under the terms of the deal, Micro-P has been charged with helping the manufacturer increase its footprint in the region, signing new channel partners and creating market demand.
Although a relatively unknown name in the UK, KFA2 is an authorised NVidia AIC partner and has a 16-year production history, with products ranging from mainstream to high-end gaming enthusiast VGA cards.
Micro-P claimed the partnership will give its gaming customers more choice.
Zoe Curtis, PC component manager at Micro-P, said: "KFA2's channel strategy complements Micro-P's current portfolio and will enable us to deliver an even stronger proposition to help support and service our valued reseller partners."
Graham Brown, European marketing manager at KFA2, added: "With the appointment of Micro-P, we are confident we now have a solid infrastructure to support the channel.
"Our primary goal is to provide products based on performance and quality, and to create a sole focused NVidia European-only brand."
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