Vendor Veeam Software claims its new Cloud Provider (VCP) programme will help the firm grow by between 300 and 400 per cent in EMEA next year.
The programme, which launched today and is targeted at established cloud hosters, will be headed up by new recruit Laurent Garcia, who joined Veeam in September from HP where he was a cloud solutions specialist for five years.
VCP, which operates on a flexible licence agreement and pay-as-you-use billing basis, is compatible with VMware and Microsoft Hyper-V environments and promises cost savings of up to 80 per cent for partners.
Gilles Pommier, Veeam's EMEA channel director, said that while there is no specific target for the number of smaller partners he wants to recruit to the programme, he hopes that four "big players" will come on board by the end of 2013.
He said: "We aim to expand our VCP programme by integrating it into the sales model and service portfolio of European hosters on a larger scale. The market represents a significant area of growth for Veeam for 2013 – we are aiming for between 300 and 400 per cent."
Pommier added that further channel programme updates can be expected in February 2013.
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