John Donne once said "No man is an island" and in today's global economy no country or company is an island either.
Firms need to start thinking more internationally in order to maintain growth - they must start to consider opportunities and challenges presented on a global scale - whether this is collaboration with partners in different regions, or setting up a satellite office.
In many parts of the world, the channel is the only route to market, which puts channel players in a powerful position both in terms of customers and vendor relationships.
And because so many of the biggest players stem from the US - their policies and ways of dealing with partners over there has a direct influence on how they treat partners over here.
Perhaps in the past, UK firms have been put off by expanding overseas or exploring potential growth avenues across the pond - but the world is definitely getting smaller, thanks to the advances in technology.
In partnership with Channelnomics, we are launching this short survey to study globalisation trends.
Click here to access the survey.
We are hoping to determine where resellers see opportunities and challenges in globalisation and what is needed to make the channel a more unified entity globally.
You can help us with our study by participating in our Trans-Atlantic Channel Survey.
We hope you will spare a few minutes and help us gain greater understanding of how channel policies and practices differ around the world.
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