The channel is perhaps not best known for an abundance of shy, retiring folk, as this week has well demonstrated.
First, senior management at Servium decided to recreate the magic of not one, but two internet dance sensations - Gangnam Style and the Harlem Shake.
And as if dancing around in glow-in-the-dark pants did not bring enough attention to the channel, Outsourcery's chief exec Piers Linney only went and got himself on telly. The soon-to-be star will be catapulted to fame on the BBC2 show Dragons' Den, and will be immortalised through repeats on Dave for, quite possibly, the rest of time.
The channel is a great place to work - it's official. A number of resellers and tech firms stormed up the rankings on the Sunday Times' Best Companies to Work For league tables for 2013, including Trustmarque, CloudSense, Redgate Software and Gamma, almost all improving their scores from 2012.
Some of the channel companies on the list offered high-achieving staff weekend breaks away, bumper wage packets and even mini-festivals.
But ahead of even the finest the channel has to offer is local radio company UKRD, where staff reportedly "thrive on maximum autonomy, lots of training and development, constant motivation and regular recognition". We wonder if they've considered launching a station devoted to UK IT channel news?
The acquisition-hungry reseller scoffed its latest meal this month with a deal to snap up the non-trade assets of Dixons-owned VAR Equanet.
The buyout is expected to add tens of millions to Kelway's top line and the London-based firm believes the added ability to sell to the north of England will provide "significant opportunities for revenue growth". Managing director Dan Laws claimed his firm will pursue an aggressive timetable for integrating its latest addition.
The security vendor scored a marketing own goal last week as it was admonished for doctoring an analyst's report. The Israeli firm was rightly pleased to have placed near the top right corner of a scatterplot graph from NSS Labs ranking the performance of technology from various next-generation firewall vendors
But the version of the graph it presented on its website appeared rather less cluttered than the original, as Check Point had removed the rankings of its nearest rivals.
After an inundation of ire and incredulity from NSS Labs and its rivals, the vendor quietly reinstated its competitors' details. We've grown cynical about vendors pledging to wipe out the competition. Little did we know all it took was a junior marketing exec getting free and easy with the Tippex.
A brace of publicly quoted VARs reported a margin squeeze this week as Computacenter and K3 posted results updates showing a profit decline.
CC saw its full-year sales for 2012 rise 2.2 per cent annually to £2.91bn with the UK business growing operating profit by 40 cent to £52.2m. But group statutory pre-tax profit fell 10 per cent as the VAR admitted its German business had "stumbled" as it swallowed added resourcing costs related to a raft of new business.
Software and services firm K3 saw first-half adjusted operating profit more than cut in half to £2.94m on sales that fell five per cent to £31.55m.
The cloud industry
Domain names ".com" and ".co.uk" are so 1990s. ICANN, the body responsible for trademarking web address suffixes, has decided to open them up to a variety of brand or industry-specific endings. Such domains as ".book" or ".Ford", for example, could find themselves on a web browser near you soon.
The proposed move has gone down like a cup of cold sick with the cloud industry, which claims that if ".cloud" were trademarked by a single firm, it could cause chaos for smaller ones which would get pushed down the search engine rankings and missed by customers.
While we sympathise, we kind of need a nice sit down and a cuppa after looking into such technicalities; ".confused", anyone? Or is it just us?
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