Former Avnet executives Bruce Hockin and Grant Reddin have re-united at new VAD channelfusion.
Hockin launched channelfusion earlier this month after leaving Avnet in December following a five-year stint at the pan-global distributor.
Reddin (pictured), who also exited Avnet in December following a two-year period heading its network and security business unit, has now joined Hockin as a second director of the start-up VAD.
Billing itself as the go-to distribution for the mid-market and enterprise storage channel, channelfusion launched with four vendor partners in Nimbus, Mellanox, Cleversafe and Emulex. It now has four staff.
Hockin said Reddin, who has also worked at Juniper, Symantec and CyberGuard, brings with him a wealth of partner and vendor management experience.
"We have the opportunity to help partners change the way end users think about their storage requirements," Hockin said.
"Grant's channel relationship skills and knowledge will be invaluable, helping our partners to build revenues from vertical markets and end-user communities that need solutions which better meet their application and data management needs."
Reddin – who served a short spell at F5 Networks after he left Avnet – added: "The storage landscape is changing rapidly, and there is a growing opportunity for forward-thinking partners to capitalise on the need for innovative storage technologies.
"Channelfusion is in the right place at the right time, and it's very exciting to be part of something that is going to make a real difference to partners that want to add an edge to their storage offerings."
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