Dell's imaging division has cut the ribbon on a strategic partner programme for Dell PartnerDirect members.
According to its announcement, there will be tailored support and training on offer with a view to improving partners' ability to sell Dell printers effectively and develop long-lasting, solid customer relationships.
Dave McNally (pictured), EMEA director of product marketing for Dell Imaging, said the vendor's print business is continuing to expand and it wants a larger number of committed partners.
"We are looking for committed Partners, both within the traditional printer market and more widely, to take advantage of the dramatic growth forecast for managed print services (MPS)," McNally said.
Sales of mono, colour and multifunction devices would all gain incentives under the new programme, he suggested.
Exclusive benefits to PartnerDirect members include special rebates on inks and toners, training and access to marketing development funds, according to the Dell announcement.
Qualifying partners will be eligible for rebates on print consumable orders from Dell and participating distributors, including inks and toners.
For external marketing campaigns and sales initiatives promoting Dell products and services, incorporating reimbursements of up to 50 per cent or a maximum of $25,000 (£16,000) per quarter for spending on Dell campaigns. Marketing collateral will also be available.
*Training and technical support
Members will have access to online printer training modules and tailored, face-to-face training sessions on the vendor's EMEA printer strategy and positioning on key industry issues including the cloud, security and mobility. Pre-sales technical consultants will be on hand to assist with sales. Units may also be available for customers to test.
Dell's Imaging & Print Strategic Partner Programme includes account management. Guidance and practical help will be provided on an ongoing basis.
Resellers must be Registered, Preferred or Premier Dell PartnerDirect Partners to apply to join the new programme.
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