EMC is considering boosting its channel support by drafting in regional account management staff to aid resellers.
As part of the restructure, the storage giant is considering complementing its existing vertically aligned account management resources with regional account managers, according to the word on the street.
The move is expected to further support small and medium-sized resellers, which the vendor has been keen to do recently. It signed up with Azlan in May to bolster its SMB presence, and removed revenue requirements to achieve its accreditations in its most recent Velocity programme tweak in February.
Brett Edgecombe, managing director at Bath-based 101 Data Solutions, said he believed the potential move would be a positive step for SMB resellers.
"The point is that people need people. Having a presence in the market and winning mind share with sales and business management is about having a regular presence and consistency of engagement," he said.
"It is absolutely great for SMB partners, it's about people meeting people and understanding the knowledge of what we do and our business direction, and having EMC as part of that strategy."
EMC declined to comment.
Businesses also admit to holding data without permission of subjects
Zedsphere says end-point security vendor's offerings will be a 'key' feature of its wider portfolio
New acquisition will bring UK cloud service provider's global headcount to over 700
Law firm claims that Oracle lied to investors over what is driving its cloud revenue growth and boosted sales through 'threats and extortive tactics'