Entatech is about to launch a gaming buying group called the Ministry of Gaming to boost games-related sales through distribution.
According to Enta, the buying group will promote seven vendors – MadCatz, Fractal Design, XFX, Gigabyte, Iiyama, Zotac and Arctic – via exclusive product pricing and marketing material for participating resellers.
"Vendors are provided with a platform on which to promote and launch current and new products to a captive audience," according to a statement from Enta.
Two new vendors are also being added to the distributor's gaming portfolio: case and PSU manufacturer Spire and mouse, keyboard and gaming surface vendor Mionix.
Both will soon be available at Entaonline.com, the distributor said.
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