Adobe's decision to make it easier for business customers to buy into its Creative Cloud (CC) suite has been hailed a success in the channel.
The vendor has announced a new buying programme for its CC For Teams Single App line, which means businesses can purchase individual Adobe applications instead of the entire cloud suite which they may not need.
The CC For Teams Single App deal, which is available only to commercial customers, also provides 20GB of storage and the ability to sync and store projects.
Resellers will be able to take pre-orders for single apps from 1 August, ahead of the shipment date which is set for 15 August.
Pricing for the new scheme is recommended by the vendor to be about $29.99 (£19.50) per user per month, or $19.99 per user per month for those who already have Adobe Creative Suite 3 and above, or the CC Teams Complete product.
Softcat's Adobe business manager Hannah Stone said the vendor's decision means customers can buy more flexibly.
"It gives our customers more flexibility – now, if they only require one app they don't need to buy the full suite, which helps them to manage their overheads more efficiently. This means that those customers who do not need the full Adobe suite can choose the specific application they need, without having to pay for those they don't.
"For most of our customers it will work out more cost-efficient to purchase the full suite, but the single app plan accommodates the needs of those customers with very specific requirements."
Software manager at reseller Bechtle Richard Gibbons said the move will please customers.
"We have had a lot of customers unhappy about buying lots of apps they don't need or want, so the single apps will certainly be welcomed by many," he said.
"For organisations that have users who need just a single app, this will cut the cost of Creative Cloud which should definitely help with interest, adoption, and of course sales. It will certainly make customer conversations around the Creative Cloud somewhat easier."
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