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Downey Jr to front $1bn HTC brand campaign

Doug Woodburn

12 August 2013 •

Flagging smartphone maker hopes to mix it with Apple and Samsung with off-the-wall brand campaign featuring Hollywood's top man

Smartphone maker HTC is aiming to revive its flagging fortunes with a brand advertising campaign fronted by Robert Downey Jr – an actor who has gone through his own fair share of ups and downs. ...

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