Fast-growing distributor Micro-P is hailing its three-pronged approach to the market as it looks set to smash its 20 per cent growth targets this financial year.
The Micro-P Group, which punched through the £1bn turnover mark last year, has three defined strands to its business: B2B, mobile, and retail, the majority of which are growing organically.
Speaking to CRN, Paul Bryan, managing director of Micro-P, said: “Micro-P is now the number one retail distributor in the UK – covering e-tail, catalogue and bricks-and-mortar business. There is a huge service drive around merchandising and we are looking to become more sticky with our retail customers.
“Our print and AV business has grown 50 per cent and we have a very broad church of products across all our business units. To date we have the largest telesales force in the UK as well, and are investing heavily in our solutions division in servers and storage, looking to bring the value around hardware.
“The mobile side is the youngest part of the business. Micro-P was nowhere four years ago, but that business has grown across all three divisions – making us a leading distributor for Samsung and Nokia. The feedback from resellers has been fantastic and we are frequently told we’re winning more and more share – so watch this space for more to come from Micro-P mobile."
Bryan (pictured) explained that the distributor’s recently launched Conect platform will also spur more growth as it offers airtime and data packages and other services that resellers can rebrand as their own to their customers.
“We are doing something different and challenging the status quo, which is why we have manufacturers knocking on our door,” said Bryan.
In terms of B2B, Bryan explained former commercial director Phil Brown had taken over as B2B director to take the firm to the next level.
Brown told CRN: “We are looking at the structure of all our teams and looking at our leads from the top 100 VARs – how we can manage them better. We are getting a lot closer to these top 100 – because we haven’t had the likes of HP and Cisco on our books, we didn’t always have the high profile, but now we have had a lot of success with Dell and more tier-one players, and are really pushing those propositions to the market.”
He said that Micro-P has kept its specialist sales teams structure, offering support and proposals that “the competition doesn’t have.” And the distributor’s specially built education portal was also starting to bear fruit.
Bryan added the fact that most of the distributor’s growth had been organic, was significant.
“This year we are expecting significant year-on-year growth. We haven’t felt the need to bolt on huge acquisitions, but instead we are keen to keep growing organically and looking at service levels and recurring revenue models,” he said.
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