Interactive whiteboard (IWB) and flat panel sales surged 20 per cent in the first half of 2013, according to statistics released today by analyst Futuresource.
This is despite the increasing presence of personal tablet devices in the education sector, which continue to gain a foothold, the firm said.
Colin Messenger, senior market analyst at Futuresource, said strong growth is expected next year for EMEA in particular. In the UK, interactive flat panels comprised 25 per cent of category sales in Q2, beginning to take share from IWBs.
"EMEA experienced a slow start to the year after substantial growth in 2012. However, with large expectations from the FATIH tender in Turkey, 2014 is expected to be by far the highest-performing year on record," he said.
In UK schools, some of the first replacement boards are being purchased, and schools are inclined to buy the same brands again, Messenger said.
"Futuresource forecasts show the market value will rise 10 per cent per year with the increased adoption of interactive flat panels in schools," he said.
Meanwhile, new free schools in the UK continue to present an opportunity. "In the third wave, 102 are due to open in September 2013, bringing the total to 181 with more applications submitted to 2015 and beyond," said Messenger.
In the US, the market is continuing to fall, he noted, although, unsurprisingly, Asia is leading the way with China comprising 40 per cent of all sales this year and will decline next year.
"Q2 volumes [in the US] fell to 15 per cent below 2012 levels and the education market will continue to decrease over the next few years," Messenger said. "By the end of 2013, 37 per cent of classrooms in China will have an interactive display, which means it is fast approaching the drop zone."
Futuresource forecasts the total display technologies market of IWBs, interactive flat panels and interactive projectors to reach 1.05m devices by 2017.
"In 2012, over three million tablets were purchased by schools across the globe and this has definitely contributed to increased competition for education budgets.
"However, the scale of the corporate space presents a number of alternative opportunities, with more than 67 million meeting rooms worldwide – twice the scale of the school classrooms market."
The corporate market will become the fastest-growing sector by 2017, with the growth coming from more developed markets such as the USA, the UK, Germany and Sweden, he indicated.
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