UK services firm Camwood has spun out its new application management vendor business, Rimo3, into a separate firm in a bid to avoid conflict as it builds out its channel.
Camwood netted $92m when it sold its previous piece of intellectual property, AppDNA, to Citrix in 2011.
The application migration consultancy now aims to repeat the trick with Rimo3, which offers technology to help IT departments of large enterprises get a handle on their application estates.
Talking to CRN, Camwood and Rimo3 chief executive Adrian Foxall said Rimo3 would sell purely through the channel, working with SIs and resellers that target 2,000-plus-seat firms.
"It's a totally separate company," Foxall (pictured, below) said. "We didn't want any unnecessary affiliation and Camwood will be just another partner."
Foxall stressed that Rimo3, which officially launched today, is a different beast from AppDNA, which focused purely on application compatibility.
"Rimo3 is a tool to help large enterprises understand what's out there on their estate and gives them information to make business decisions," he explained.
Foxall, who joined Camwood last year from Computacenter, said Rimo3 is hunting for UK VARs and Microsoft partners working in the desktop space as well as the large desktop outsourcing providers. Development and pre-sales activities will initially all be based out of the UK but mid-term the outfit will look to build a channel overseas, including in the US.
"We reckon about 75 per cent of enterprise clients outsource at a desktop level to an SI, so the likes of Computacenter, Capgemini and Fujitsu are a target for us," he said. "We would like to see our tools embedded in their offerings."
Camwood incubated AppDNA for a couple of years before spinning it out, but Foxall said the plan with Rimo3 – which already has a couple of customers – is different.
"We are eager to get it out," he explained. "You can do as much testing as you like but there's no substitute for customer feedback, which is why we haven't incubated it."
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