Apple's stock dropped last night after it unveiled its next-generation iPhone duo.
Later this month the hardware giant will release the iPhone 5C, a somewhat cheaper offering which comes in a range of colours; and the 5S, which it claims is its fastest phone to date.
The vendor's stock fluctuated while the new models were unveiled at a California event last night before ultimately closing 2.3 per cent down.
The iPhone 5C (pictured) comes in five colours – yellow, green, blue, pink and white – and will cost £469 and £549 respectively for the 16GB and 32GB models.
The iPhone 5S, which will be available in gold, silver or "space grey", will cost £549 for the 16GB model and £629 for the larger 32GB version.
Apple claimed the iPhone 5S delivers desktop-class architecture and sets a "new standard for smartphones".
Both models will run the vendor's new OS, iOS 7, which is set to be ready to download next Wednesday. It includes hundreds of new features, Apple claims, including iTunes Radio – a free internet radio service based on iTunes preferences.
TechMarketView chairman Richard Holway suggested the markets reacted too harshly to the new products.
"Either I am easily impressed or the market has got it wrong," he said. "I listened in to the Apple announcement and I really found the announcements pretty interesting."
He added that the colour combinations for the new phones are a positive step for Apple's marketing.
"The combinations are if not endless then at least interesting. Actually it looked pretty cool – something that used to apply to all Apple products."
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