Distributor VIP Computers claims to have made an additional £2m of credit available to help its system builder and retail customers in the run up to Christmas.
The components and gaming specialist said it had spent time identifying which accounts would benefit most from increased credit - including both those who have reached their limits and those have struggled to obtain credit at all.
The move would primarily benefit small independent retailer and system builder bucomstrs as Christmas peak season looms, VIP claimed.
"This incremental assistance is designed to make a real, tangible difference to the day-to-day running of our customers' businesses," said VIP director Rich Marsden.
"It is another example of our commitment to the channel and proof that we are willing to invest our own money to support those who need the additional credit most. Peak season is a critical time of year, particularly for many of our smaller customers, so we hope this news will be well received."
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