This year's Consumer Electronics Show (CES) has centred around the growing trend of wearable technology, with "smart" items such as bras, socks and even toothbrushes among those hitting the market this week.
The Las Vegas gadget show is renowned for showcasing new technology for the year ahead and this week it is expected to lure more than 150,000 people.
But at this week's CES, a tranche of new smart products hit the market, including bras, socks and toothbrushes.
The latter, manufactured by French firm Kolibree, uses Bluetooth connectivity to send real-time information to your smartphone about how thoroughly you are brushing your teeth. It analyses your brushing technique and progress and the firm claims it allows users to take better control of their oral health as well as "have a fun experience".
The fitness and health industry has been tipped as the main beneficiary of wearable tech in its early stages, an advantage Redmond-based firm Sensoria Fitness is keen to exploit with its smartsocks and smartbra devices.
The former item aims to help runners identify their running styles in order to prevent injury as well as improve performance and achieve their goals. The socks work with a Bluetooth anklet and send the information to a smartphone dashboard.
The same firm's smartbra product monitors heart rates in what it claims is a more comfortable way than traditional monitors. The product will undoubtedly come up against a similar product reported to be in the making from Microsoft which aims to track women's moods and combat emotional eating.
Finally, if gadget fans have had a tiring day getting to grips with their new devices, French firm Withings has come up with a gadget designed to monitor sleep to enable users to better understand their sleep cycles and get a better night's shut eye.
The product includes a bedside device which provides various lights and sounds to aid sleep depending on the user's needs.
The products are targeted at the mainstream consumer market, but the impact of wearable technology in the B2B space has not been ruled out.
Analyst Canalys reckons more than one million smartwatches shipped last year alone and said that 2014 will be the turning point. Earlier on last year it urged vendors not to be late to the wearable tech party or risk missing out on the market.
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