Network virtualisation specialist Pluribus Networks has made its first move into the UK market by inking a partnership with recently formed VAD Big Technology.
The Palo Alto-based vendor considers the partnership a key component of its wider plan to expand across the European market. Big Technology, which came into being in October when Exclusive Networks spun out its big data-focused business into an autonomous arm, has been tasked with signing up a select group of committed partners.
Jason Dance, managing director of Big Technology, claimed that network functions virtualisation (NFV) is less complex than one might think, and offers big opportunities for VARs.
"NFV is a very simple principle after all; far more straightforward than the pitches from other big players would have you believe," he said. "The datacentre is becoming software-oriented, and no longer defined by specialised hardware for each of the various networking, compute and storage functions. That's a fact, and it's a huge opportunity to those in the channel who grasp it."
Pluribus and Big Technology are holding an event on 12 February with the aim of helping businesses understand how NFV could benefit them. The vendor's EMEA sales director Paul Donovan claimed that NFV and software-defined infrastructure will become more and more pervasive in enterprise datacentres.
"Enterprises aren't going to stop at virtualising their servers and other simple datacentre building blocks; the proliferation of data and the demands from users are pushing datacentre managers to embrace NFV and leverage a single software-defined fabric for higher performance, flexibility and control," he explained.
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