VAR Anglia Business Solutions has changed its name to Linkfresh as part of its international expansion plans.
The Cambridge-based firm, which has a US subsidiary in California, specialises in ERP software development and implementation, and claimed its brand name was becoming more recognisable than company name.
Robert Frost, chief executive of Linkfresh, said: “Increasingly our Linkfresh product brand was more recognisable than our company name to the vast majority of our customers and markets. The company will now continue our journey of global development under the single name of Linkfresh.
“As part of the transformation our Linkfresh logo has undergone a significant re-fresh and our new tagline “Driving Growth Through ERP” encapsulates the message to our customers. We are committed to helping their business’ grow by using the very latest technologies, a world class ERP solution and many years of industry experience and expertise,” he added.
He said the firm’s international expansion plans were ‘on track’ and it already boasts several ‘delighted’ clients in North America.
CEO Graeme Watt admits the trading climate is becoming a little more uncertain as he and CFO Graham Charlton reflect on the reseller's £1bn year
Security vendor appoints Infinigate as part of strategy to grow channel business
As the trade war between the US and China ramps up, Marian McHugh investigates what impact this will have on UK prices and how partners are adapting to higher costs
CRN quizzes Avaya CEO Jim Chirico on the firm's progress after exiting Chapter 11 earlier this year, and listing on the stock exchange