VAR Anglia Business Solutions has changed its name to Linkfresh as part of its international expansion plans.
The Cambridge-based firm, which has a US subsidiary in California, specialises in ERP software development and implementation, and claimed its brand name was becoming more recognisable than company name.
Robert Frost, chief executive of Linkfresh, said: “Increasingly our Linkfresh product brand was more recognisable than our company name to the vast majority of our customers and markets. The company will now continue our journey of global development under the single name of Linkfresh.
“As part of the transformation our Linkfresh logo has undergone a significant re-fresh and our new tagline “Driving Growth Through ERP” encapsulates the message to our customers. We are committed to helping their business’ grow by using the very latest technologies, a world class ERP solution and many years of industry experience and expertise,” he added.
He said the firm’s international expansion plans were ‘on track’ and it already boasts several ‘delighted’ clients in North America.
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