CRN's publisher Incisive Media has acquired the licence to Channelnomics in both the US and Europe as it looks to expand channel coverage in the regions and create a global channel network.
The two brands – CRN UK and Channelnomics (published by The 2112 Group) – have had a content-sharing deal in place since 2012 and share a similarity in approach to the market.
Lawrence Walsh, who founded Channelnomics in 2010, said: "2112 and Incisive have been strong, productive partners since 2012. We have combined our resources and industry expertise to produce unique and high-value research and media products for the North American and UK channel communities.
"By extending a licensing agreement for Channelnomics, Incisive will gain greater access to the North American and European channel media markets, and 2112 will devote its resources towards expanding the breadth and reach of our channel professional services."
Alan Loader, publisher of CRN UK at Incisive Media, said: "Channelnomics is the perfect brand for Incisive Media to license due to the respect it receives from its audience and 2112's deep channel expertise and recognition. Unlike other independent news sources, Channelnomics challenges the status quo of the channel market and creates high-quality discussions to draw in its readers.
“Channelnomics will complement us in expanding Incisive Media's coverage and reach to the US and continental Europe markets," he said.
With this partnership, the full digital weight of Incisive Media will be put behind Channelnomics.com, already one of the most read channel sites in North America. As a part of the expansion, Incisive will also be adding to the Channelnomics brand by developing a new website – Channelnomics.eu – exclusively for the specific needs of the top European VARs.
The combined network of Channelnomics.com, ChannelWeb.co.uk and Channelnomics.eu will comprise one of the largest IT channel networks in the world, and be a top resource for managed service providers, VARs, solution providers and integrators.
Additionally, 2112 will expand its market reach to Europe, providing technology vendors and solution providers with market research, channel development and business development services to improve the efficiency and productivity of reseller channels.
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