More than two years after it first piloted a server configuration scheme for the vendor, Hammer has been given OEM rights to Dell’s whole portfolio.
The deal will serve more than 40 vertical markets including media and entertainment, telecoms, industrial automation, medical, transportation and utilities, and military and defence, and give Dell access to a new raft of customers, as well as increasing Hammer’s reach.
Gerard Marlow, general manager of business development at Hammer, said: “Our experience in bespoke server design means that we are ideally set up for Dell OEM.
Adding value from concept to deployment, Hammer supports Dell in offering local flexibility for the bespoke customisation of systems in our on-site integration centre, from one unit to thousands of units.
“We have over 50 Dell OEM-certified sales and technical professionals in-house at Hammer, and we look forward to working closely with another element of Dell’s business to increase our offering to new and existing customers, helping OEM customers bring products to market efficiently,” he said.
Dermot O’Connell, general manager of OEM solutions at Dell, said: “I’m delighted that Hammer has decided to join forces with Dell OEM as our valued partner, delivering OEM solutions to Hammer’s international customer base.
“The partnership with Hammer fits perfectly in Dell’s overall channel strategy to expand our market presence via value-added channel partners, and we are very pleased to have Hammer on board our OEM Partner Programme.”
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