Tech Data has been given the green light to distribute the new range of Nokia B2B smartphones from Microsoft which it claims will allow it to offer a "completely integrated" approach to mobile devices in business to its customer base.
The deal means Tech Data now offers the complete range of the Nokia Lumia family of Windows devices, including the 630, 635, 930, 1320, and 1520 smartphone and tablet products.
Peter Hubbard, managing director of Tech Data Mobile, said the deal signals a good opportunity for partners.
“Organisations are looking at new approaches to meet the expansive needs and expectations of today’s ultra-mobile workers. With extended support ending for Windows Server 2003 and Small Business Server 2003 in a year’s time [July 2015], customers are reviewing their software strategy too, and many are actively looking at Office 365 and other cloud applications," he said. "They need to, because users are demanding a more flexible approach – and want to access data and apps on all kinds of devices.
“The arrival of Microsoft’s new devices range is the perfect opportunity to open up a conversation around mobility strategy with customers. Given the chance to use the very latest Windows-based smartphones and mobile devices from Microsoft, businesses are going to respond positively. They will do that because it means full integration and full compatibility with existing systems. It will also pave the way for a smooth migration to a hybrid infrastructure that delivers total mobility and gives users the freedom to use all kinds of devices and to access data at all times. Today that not only is expected, but essential.”
Hubbard added that the technology opens up potential for more value-added sales.
“Resellers can now meet the Microsoft needs of their customers, end to end," he said. "That’s going to help boost revenues from licensing and services as well as product sales, and bring the reseller and the customer even closer together.”
Howard Spragg, account director at Microsoft's Devices Group, said: "We have strong ambitions for our Lumia devices in the B2B market and we’re delighted to welcome Tech Data UK to partner with us in order to achieve our ambitions together.”
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