Finance provider Syscap has ring-fenced a £50m pot of cash for the channel as it looks to help resellers offer finance on subscription models.
Resellers of all sizes selling to a range of markets will be eligible to apply for finance from Syscap through its spruced-up partner programme which includes new training modules.
The firm's chief executive Philip White said the finance will help the channel cash in on new subscription models.
"Through different economic cycles there have been varying degrees of apathy towards finance," he told CRN. "In today's market, you've got customers demanding alternative payment methods. People see everything 'as a service' and want to spread the cost.
"But in that model - a subscription model - the channel still needs to pay for that stuff. Some of our propositions help people move from traditional models to annuity models. It is the perfect storm - you have customer demand and resellers are being constrained through traditional models. We will help them reengineer that business."
Syscap also hopes to demystify finance as part of its revamped partner programme which includes new training modules. The courses will be available both online and in person, which the firm claims will make it easier for resellers to take advantage of.
Syscap's head of direct sales and marketing Sean Read said:
"We understand resellers are busy and this new online format means they can complete it when it works for them - we'll also be mirroring it as closely as possible with real-life scenarios to help resellers close more deals.
"Our new programme enables Syscap partners to generate increased demand with tailored marketing and promotions, receive training and support to sell more, and accelerate deals with access to expert financial advice."
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