Concorde IT Group has bagged Gold status with Lenovo after achieving more than $1.5m (£0.99m) sales for the vendor last year.
The Yorkshire-based reseller claims it is now in an elite group of Lenovo partners holding top-level status while also being an authorised warranty service provider (AWSP) for the vendor.
"This is really about us providing good end-to-end service to customers because there are a lot of catalogue resellers out there that just shift the kit," said Neil Roberts, managing director at Concorde.
"We've been finding that customers want the equipment delivered to desk, imaged, etched, asset tagged, with a support programme for both in and out of warranty attached to it."
Concorde group sales director Matthew Wood added: "Being an AWSP provider means we can offer in-warranty repairs on Lenovo units. That story has resonated with our customers, which is why we've been selling lots of units."
Roberts said:"It's about customer choice. Some of the deployments we've done this year are in the scale of 5,000 or 6,000 units per customer and they don't make those choices lightly.
"I remember one customer where it got down to how many USB 2 devices were on the kit and Lenovo walked in there with two USB 2s and a USB 3 and at the time the HP product didn't even have a USB 3."
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