Jabra has called on the channel to help it find and reward the UK and Ireland's best contact centre agents.
Kicking off yesterday, SuperAgents is a month-long contest that will reward the overall winning team or individual with their "best day at work ever".
Jabra UK and Ireland managing director Nigel Dunn said the campaign is designed to boost morale in the UK contact centre industry, which employs more than a million people.
The contest will also bolster the Jabra brand name as it battles to capture 50 per cent market share by 2017 and oust Plantronics as the dominant UK headset vendor.
"We want resellers to participate in bringing their contact centre customers forward to have a go at this, and have some fun," Dunn said.
"Part of this campaign is about putting contact centre agents back at the top of the agenda. On the other hand, it's our bet that at some point, if we keep doing these things consistently, our name will bubble to the surface and the next time they buy something, they'll buy us."
SuperAgents builds on Jabra's recent efforts to reward resellers who convert contact centres from Plantronics to its technology with extra rebates, trade-in benefits and access to free on-site surveys, Dunne said.
Hosted here, the competition invites individuals and teams to submit a short video, photo (a mock-up of what a photo might potentially look like can be seen above), Word document or PowerPoint presentation to demonstrate how they go "above and beyond" to serve customers.
The winning team or individual will be pampered with massages and catered for by a top chef, before being taken out for a "major night out on the town".
Dunn admitted the UK contact centre market had traditionally been "pretty much dominated" by Plantronics.
"We want to be number one in market share in the UK by 2017," he said. "And then for all the companies that are going to go to new technologies in contact centres – so the new headsets that are coming out as the old ones become obsolete (mainly from our competition) – we want 50 per cent of those people who are moving up to go to Jabra. And over the course of the next three years, that's a market that will be worth a minimum of £25m in the UK, at a conservative estimate."
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