Microsoft's chief operating officer Kevin Turner does not mince his words.
At the vendor's Worldwide Partner Conference this week, he delivered a typically energetic presentation to the partners gathered in Orlando.
He updated partners on what the "new Microsoft" is all about and explained why co-opetition is important.
And as usual, Microsoft rivals were at the receiving end of some particularly catty comments.
Here are some of the best.
On Google For Work vs Office:
"One of the things I did find amusing is Google got this new person, Amit [Singh], to run their Google For Work stuff. This was his first interview: 'We have plans to nab 80 per cent of Microsoft's Office business'. That's a great plan for him. I love the overconfidence he has got there."
On Microsoft's privacy rules vs those of Google:
"We don't sell your data. We don't snoop your data. We don't read your emails. We're not listening to the conversations in your house, driving cars up and down the street to do so. We're not doing any of those things."
On competitors' pricing:
"If you want to save customers real money, go look at their Oracle, their VMware, their SAP spend and save them real money, help them innovate and move to a modern world. Go look at Cisco, go look at Red Hat. Go look at IBM. Help save them [customers] money."
On Google Apps:
"We've got to go rescue the rest of the Google Apps customers. There are still a few out there. Go rescue them! We've gotta go help those customers."
On the competitive landscape:
"VMware, Oracle and SAP? Come on, guys, that is all opportunity! We have better products, better solutions, better services. And better technology. And better partners. We can go get that. Right?"
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