Hampered by unfavourable exchange rates and the end of Windows XP-related renewals, the EMEA PC market saw a major slump in Q2 2015, according to IDC.
Shipments in EMEA were 17.2 million units in Q2, a year-on-year drop of 21.6 per cent, the latest figures from the analyst showed. Germany and the Netherlands fared particularly badly, with shipments dropping by 34 per cent and 37 per cent respectively, year on year.
Maciek Gornicki, research manager for personal computing at IDC, said the drop in the commercial market was worse than expected.
"The decline in the consumer market in western Europe came in line with our expectations. We anticipated that the industry would focus on stock depletion this quarter in preparation for the launch of Windows 10 and introduction of new products for the back-to-school season. The commercial market results, however, came in lower than expected," he said.
"It seems that the increase in price points due to adverse currency fluctuations has taken its toll on demand and forced businesses to postpone some renewals. Many companies are also waiting for the new products to be launched with the new CPU platform later this year."
Despite the overall fall in the EMEA market, southern Europe outperformed other regions, with Spain and Portugal seeing four per cent and two per cent growth year on year, respectively.
But this growth was offset by a fall in western Europe, which saw shipments drop by 19.3 per cent year on year. Shipments in central and eastern Europe (CEE) fell by 24.3 per cent, and the Middle East and Africa was down 25.7 per cent.
"Currency fluctuations and inventories contributed to these weak results in all three geographies," the analyst said.
Stefania Lorenz, associate vice president for CEMA, said the market is now waiting for Windows 10 for its recovery.
"The industry is now focusing on the successful launch of Windows 10 in the coming weeks. However, the impact on hardware might be limited in the short term as the free upgrade approach for consumers does not require new hardware in many instances," she said.
"For enterprises, most companies always conduct tests of the new operating system for several months before upgrading their platform and there, too, it might not require a hardware refresh. Overall, however, a large number of businesses are considering upgrading to Windows 10, supporting the next refresh cycle in the mid-term, particularly on mobile devices."
HP maintained its position at the top of the EMEA table, with a 22.8 per cent share of the market and 3.92 million units shipped.
Snapping at HP's heels was Lenovo, which had 19.6 per cent market share following 3.36 million shipments.
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