Exertis has announced that it is strengthening its Samsung TV division with the hire of a new product manager to support the increased demand from a growing hotel and commercial market.
Rob O’Beirne (pictured) returns to Exertis to lead the Samsung commercial display division after a short stint away, and will focus on growing the full scope of the distie’s commercial TV proposition, Exertis said.
O'Beirne first came to Exertis in 2014 as Samsung product manager LFD, leaving in January this year to join oil company DCC Energi as its business developer and project manager.
Upon returning to Exertis, the new product manager will work closely with Samsung, reseller partners and end customers to push sales and reach expectations set around market share, Exertis said.
O'Beirne also previously participated in a graduate scheme run by parent company DCC technology. During the scheme he undertook a placement with the firm’s visual solutions team.
“Exertis’ graduate programme gave me a fantastic grounding in the business, so the chance to take up a permanent position here is a great opportunity for me, particularly working with a strong brand like Samsung,” he said.
“With the knowledge, support and infrastructure that exists within our team, I look forward to continuing to strengthen Exertis’ position as the AV distributor of choice.”
The new recruit also held the position of brand ambassador at Telefónica and Heineken between June 2010 and July 2013.
Ian Aitken, visual general manager at Exertis, added: “The team is delighted to welcome Rob back to the business after a successful placement with us a year ago as part of the DCC graduate scheme.
“Where possible, we always look to recruit from within and Rob has a great mix of commercial knowledge as well as experience in strategic brand development. He is a perfect fit for our Samsung product manager role,” he said.
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