Azlan has announced plans to fast-track all its HPE partners in the UK and Europe onto the Aruba product range after signing a distribution deal with the networking vendor.
Aruba was snapped up by HP last year after weeks of speculation, and its wireless products have now been fully integrated into the HPE networking portfolio.
The distributor revealed it has created a set of educational and marketing tools that will help HPE partners become proficient in Aruba products and extend their value proposition with customers.
Jonathan Kaiser, head of HPE products at Azlan, said: “Aruba’s wireless LAN infrastructure and policy management technologies build on and enhance HPE’s vision for the unified campus network and bring many new opportunities to HPE partners. They provide an ideal complementary solution for HPE’s converged networking infrastructure and proven wired LAN capabilities, making HPE Networking an even stronger proposition for enterprise customers.
He added: “With the breadth of HPE’s switching portfolio and Aruba’s innovations in mobility, we believe HPE partners can now offer enterprises the very best solutions for all their networking needs. We see this as a very big opportunity indeed for HP partners. The investment Azlan is making and the resources we are providing will enable HPE resellers to learn about Aruba technologies, explain the added value for their customers and start driving incremental business as soon as possible.”
Simon Ewington, vice president EG distribution EMEA at HPE, said: “Our new partnership with Azlan will enable us to reach out to the entire HPE partner community in Europe. Aruba’s vision is to deliver the very best next-generation network access solutions for enterprises that enable the mobile workplace. With its value-added expertise and capabilities and long experience of working with HPE and its partners, Azlan is perfectly placed to help HPE resellers maximise the opportunity.”
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