HP is the second major PC vendor to confirm to partners it is planning to raise its UK prices in the wake of the Brexit vote, CRN has learned, following in the footsteps of Dell.
In an email sent to partners, seen by CRN, HP Inc, said it will hoist prices by around 10 per cent from 1 August in light of the "unprecedented" currency fluctuations brought on by Brexit.
"As you will be aware, we have seen an unprecedented weakening of the pound-to-US-dollar exchange rate over the past few weeks.
"In order to maintain a sustainable and consistent approach to our operation in the UK and Ireland, we have taken the decision to make some adjustments to our channel supported and directly contracted end-user pricing strategy.
"Effective from 1 August, we will be implementing an adjustment of circa 10 per cent across HP's Personal Systems portfolio.
"This applies to all HP Commercial/Business Products in the HP Personal Systems category (core PC/laptop, value technology and mobility solutions). As always, you may freely determine your resale price to your customers."
Earlier this week, CRN exclusively revealed that Dell upped its prices between eight and nine per cent last Friday, putting it among the first technology vendors to do so since the UK voted to leave the UK at the end of last month.
Analysts had predicted that prices would rise since the outcome of the vote became clear and the value of the pound plummeted to a 31-year low.
The Guardian reported this week that Lenovo is considering price increases. Hewlett Packard Enterprise has previously told CRN that it adjusts prices based on exchange rates, "like any other international company".
In a statement, HP Inc said: "HP is carefully assessing the Brexit situation to better understand its business and economic impact. As an international company, HP adjusts prices based on exchange rates and currency fluctuations."
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