Mobile enterprise security vendor Cyber Adapt has set its sights on recruiting UK partners as it looks to address the "confusing" security market.
The vendor recently launched a new global partner programme, its first in the UK, and CEO Kirsten Bay has told CRN that it plans to have 20 UK partners by the end of the year.
"We have invested heavily in our presence in the UK," said Bay. "We're really looking at our opportunity to expand that footprint and for us it has been about investing in infrastructure to grow the partner network."
Cyber Adapt focuses on real-time threat detection and the analysis of cyber threats, Bay explained, but the firm acquired mobile security company Mobile Active Defense in June to provide security for mobile devices as well.
This has given the vendor the capability to offer a platform-based mobile solution that can also detect threats.
Bay claims that some emerging end-point vendors might be "nibbling around the edges" of what Cyber Adapt is doing but that, because its mobile solution is platform based, it integrates well with the likes of Cylance and Crowdstrike.
"The element that is very helpful to channel partners is that it's a very focused product," she said.
"One of the challenges around detection specifically is that it's confusing and there are lots of functions that vendors use as differentiators.
"The secured device management platform that we have is a very specific solution that can meet the needs of the enterprise without the need for technical support and other stuff that usually comes with security solutions."
Cyber Adapt currently has three US offices in Dallas, San Francisco and Chicago and one in London which it plans to use as a gateway and central hub into the rest of EMEA.
The vendor currently does around 70 per cent of its business direct, but Bay plans to bolster its global channel presence to reach a 50:50 split in 12 months' time.
As a privately held company Cyber Adapt does not release its profit and revenue figures but Bay said that the firm's revenue is currently growing at "well over 100 per cent" quarter on quarter.
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