Hewlett Packard Enterprise (HPE) is aiming to drum up channel interest for what it claims is the first "truly composable" infrastructure, Synergy.
HPE says that Synergy acts as a platform to bring together traditional infrastructures with newer, more agile cloud-enabled and next-generation infrastructures.
It allows an end user or MSP to compose and decompose infrastructures in a matter of minutes; a process that could previously take days. This is because the hardware does not have to be reconfigured - instead, it is reassigned using HPE's OneView software.
Details of Synergy first emerged in December but the launch event at London's Olympic Park Velodrome saw HPE open up further to partners and end users on where composable infrastructure fits into the market.
"We need something which is changeable not some of the time, but all the time," said HPE chief technologist David Chalmers. "We need to have technologies that we can adapt not twice a year, if we're lucky, but twice an hour."
"This is very much the beginning of a whole generation of technologies from HPE that will come this year, next year and in the years to come.
"I don't see true evidence that anyone else is doing all the pieces that we are doing. Nobody else has the breadth of vision or breadth of technology experience anymore to have the portfolio that is going to allow them to build in this space."
Although not yet on the market, Synergy has been through some beta testing with HPE partners and customers, and is expected to be available later this year.
David Gee, solutions design manager at HPE partner EMIS, claimed at the event in London that in the short time the firm has been working with the Synergy solution it has been able to provide a more versatile service to its end users and developers.
EMIS focuses on the public sector, including the Ministry of Defence and the NHS.
Gee explained that Synergy has been particularly useful when assigning resources to developers - a process which could often take days.
"At certain times of the year we can be introducing multiple new services every couple of weeks to our customers, or connecting up to another provider in the UK or abroad to be able to help share data and deliver that new service," he said.
"Now I can say [to developers] 'actually we'll just rebuild that bit of your development testing infrastructure that you've not used for a couple of days, give you that new service to find out if it's worth having, and then push that into production'.
"The number of very angry phone calls from dev teams because they've just been told they've got to wait three months for that new shiny box they want [has decreased] because we will be able to deliver that much quicker to them now."
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