Ingram Micro Cloud has released a range of managed services for resellers, including migration services and cloud adoption workshops, launched at its i360 Cloud Conference in Brighton.
Apay Obang-Oyway, director of cloud Northern Europe for Ingram Micro, told CRN that the range came about partly due to the distie's acquisition of Comms-care in May 2016.
"Partly powered by our acquisition of Comms-care, we now have services that are very much geared towards partners. The services are for them to be able to consume as part of their white-label services, and they can use it to offer unique capabilities for their business," he said.
"We also do migration services and cloud adoption workshops where partners are able to take our own cloud experts to end users wearing their hats to help with the cloud adoption journey."
Obang-Oyway said that, dependent on the partner's needs, Ingram Micro can offer the services on behalf of the reseller or can give the reseller everything they need to deliver the services themselves.
"It will depend on where the partner is in their cloud services journey," he added. "There are some that are in their infancy and therefore need us to do the full work for them. There are others where they have had that and want to go to the next level and do it themselves. We will have our own enablement programme to help with that."
There are seven capabilities in the range, and Obang-Oyway said that the goal is to allow resellers to differentiate themselves.
"When you look at it you can think, well is everyone going to offer the same capabilities? Potentially yes, but the differentiation doesn't come from the capabilities. It comes in understanding how to leverage the technology to realise their individual strategy," he said.
"Most manufacturers can build a car, but can they build a Porsche or a Mercedes or a Ferrari? They are very different. The differentiation comes from what they actually build and how they address the specific market or customer."
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