Michael Dell has reiterated what he sees as the opportunity for the newly enlarged Dell Technologies business, insisting the firm is interested in so much more than just PCs.
In a blog post, Dell (pictured) claims his firm has three key differentiators over others: that "magic happens" when scale is combined with innovation; private debt is cheaper than dividends and buybacks carried out by public firms; and the breadth of the company's portfolio.
Dell Technologies is now the umbrella name for Dell, Dell EMC, VMware, Virtusteam, RSA, Pivotal, SecureWorks and Boomi.
He said the company is about so much more than just PCs.
"We can grow and gain share in consolidating parts of the industry, as we've done in PCs for 15 quarters in a row," he said. "But people who think that is the whole of our business haven't been paying attention. We're looking to the future, digital transformation and the $3tn IT market that is set to grow exponentially when you consider the central role of technology in our modern world."
Dell was first known as PC's Limited when it was first set up in the 1980s. In his post, Dell joked that he now acknowledges a flaw in the branding.
"Try to ignore the misplaced apostrophe in PC's Limited," he said. "It was the 80s. I was a kid in a rush to make it in the world of business. I was breaking rules I didn't know existed, and grammar was just one of them."
He added that although his strategy of getting bigger and bigger is contrary to that of others in the industry - HP, for example, split in two - he believes his idea is the best.
"I'm asked almost daily if I think my strategy will pay off. The short answer is, of course I do," he said.
"Every move we've made is about transforming to meet the evolving and growing needs of our customers. Standing still or, worse, trying to shrink your way to success would be counter-productive. We are charting our own course again; finding a new way of doing things - and it's working."
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