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OCSL rebrands to push away from being 'just an HP VAR'

08 November 2016 • 3 min read

VAR wants to be independent from vendors as it branches more into services

OCSL has rebranded its messaging, visual marketing and positioning in a bid to be seen as more of a service provider and less of an HP reseller. The VAR's CMO, Jane Ayres, said the rebrand was a...

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Michael Dell: You're missing the point if you think we're only about PCs

Enterprises no longer fear cloud security weaknesses - AWS

Vendor

Why you should be concerned when a vendor says it'll do £1m sales in its first year

Chris Walsh, managing director of channel lifecycle services firm ABCD Services, warns of the dangers of startup vendors with unrealistic expectations of revenue and lacklustre channel strategies

21 September 2020 • 6 min read