CCS Media plans to push itself further into the upper echelons of UK VARs as it chases its £250m-turnover target.
The bullish outlook comes in the wake of last month's results for the first six months of 2017, where the national reseller reported revenue of £85m, an 18 per cent year-on-year increase.
The firm, which has its head office in Chesterfield, has 400 employees and was 23rd in CRN's Top 100 VARs in 2016 with an annual turnover of £123.8m.
James Hardy, deputy managing director of CCS Media, has now told CRN how the firm will reach its lofty turnover goal.
"We have very aggressive growth plans. We are looking at closing out the calendar of 2017 with £170m in turnover, so we are well on our way to having £250m in annual turnover within a five-year period, but we hope to get there sooner," he said.
"We will achieve that £250m-turnover target with the continued recruitment and retention of the best staff. We invest money and time into these staff and give them career paths and career choices, alongside soft skills and academic support for a degree or MBA."
Hardy said the firm has over one per cent market share in all its core areas, but the key to reaching the next level will be to remain ambitious.
"It is hard to measure, but you have to retain the hunger in the business. That is still very much there now and it will be critical for our continued growth.
"We also continue to invest in systems and ensure we are an organisation of operational excellence."
Despite the continued market consolidation, Hardy said CCS does not have immediate acquisition plans and will grow organically instead.
"We have transacted with 9,800 customers in the first half of this year and we are also increasing the spend of our customers each year. We are very focused on new customer acquisitions too.
"There is uncertainty in the market and people talk that up, but our organisation is very predictable in terms of the investments we are making and the people we are recruiting," Hardy added.
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