A lot of research has been published over the years about what CIOs and senior decision makers expect from their IT suppliers, but for the first time at a CRN event, you will get to hear what they think first hand.
The event is taking place on 5 and 6 September at top hotel The Mayfair in London.
CRN's European Channel Leadership Forum (ECLF) is a brand-new event, formed using feedback from senior channel figures about what kind of keynotes would encourage them to take time out of their busy schedules.
One of the most popular requests was to hear more from end-user customers. As a result, a panel of top decision makers has been put together who are willing to share their views on IT suppliers. To see who is on the panel, click here.
They will share their thoughts on what they look for from their technology partners, whether IT leaders make decisions on their own or actually consult other key staff and stakeholders, what the best way to reach and influence them really is, and importantly, the dos and don'ts when selling to the top.
Alan Loader, group publishing director of CRN, said: "This really is a unique event for CRN. Never before have we had a panel of top decision makers from end users who are willing to share their thoughts on the channel. It should make for some very interesting viewing."
As well as the end-user panel debate, there is a debate on the much-covered topic of GDPR between top European channel bosses and a keynote from AWS on the challenges of the cloud, and how it is working with partners to harness opportunities. Andy Gass, managing director of Tech Data will also be speaking about the challenges faced by distribution in the digital age.
There is also a keynote from Paul Johnson, director of the Institute for Fiscal Studies, who will have plenty to talk about thanks to Brexit and some really tough years for the UK economy. He will not only look back, but will share his thoughts on how the economy will play out in the years to come.
There is also a gala dinner the evening before the conference starts, with a keynote from Insight's EMEA president, Wolfgang Ebermann, who will be sharing his thoughts on the economy and why Insight has seen such success across Europe.
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