Veritas is finding its feet in the channel again after its split from Symantec in February 2016, the vendor claimed.
Speaking at a media Q&A at the Veritas Vision conference in Las Vegas on Tuesday, Scott Genereux, executive vice president of worldwide field operations at Veritas told CRN the firm looks at the channel as an extension of its sales force.
"The key message for partners from Vision is that the channel is extremely important to us as part of our go-to-market strategy," said Genereux.
"We have developed these technologies that allow partners to go in and be right in the centre of what most customers are struggling with today, so that's around cloud migration, multi-cloud, disaster recovery and GDPR. They can now have discussions with customers that they have never had before," he said.
"Our partners are very loyal and for the first time they are seeing a new breath of life [from us] and new solutions they have never had before."
Genereux added that many partners are still working out how to take advantage of cloud transformation in the industry and Veritas has tried to assist with that, with a focus on the services resellers can add.
Lynn Lucas, chief marketing officer at Veritas said the firm's channel programme is offering the necessary incentives to help customers using Veritas technology.
"With the extension of our portfolio and the integration with backup, it allows partners to go into customers and drive their services and solution in new areas," she added.
Vendor claims hackers are hijacking machines to mine for cryptocurrency
The charter has pulled together the biggest names in tech in an unprecedented attempt to address the tech industry's lack of diversity. Tom Wright asks how it plans to do it
Highlander MD Steve Brown tells CRN about the skills he learned on the pitch and brought to the boardroom
Reports suggest Dell is pursuing a straightforward IPO, contradicting existing plans to buy out tracking stock holders