Public sector procurement consultancy Advice Cloud has launched "the first online training course" for G-Cloud suppliers struggling to gain traction under the framework.
The ‘G-Cloud Suppliers Essential Training Course' is designed to help suppliers understand how public sector buyers procure services and products, and is particularly aimed at suppliers who are on the framework but have not yet seen great success.
Chris Farthing, managing director at Advice Cloud, said that some suppliers find themselves in a position where they are unsure how to go about winning business.
"I think people have potentially misunderstood G-Cloud and think that just getting on the framework is enough," he said. "They maybe haven't done enough research and think they're on a marketplace - so it should act like a marketplace and they should be getting inbound leads.
"Maybe it's a slight fault in the messaging that comes out around the opportunities. I don't think it's any particular fault of the government, but some people have got it and some people haven't. It could just be a lack of experience selling into the sector."
The training course was inspired by similar face-to-face training courses run by Advice Cloud, which typically sell out and are limited in the amount of people they can reach.
Former G-Cloud director Tony Singleton joined Advice Cloud earlier this year and was involved in the courses' development.
Suppliers new to G-Cloud will also be targeted, as well as those in the process of submitting their application.
Farthing explained that suppliers often do not know how to build a picture of how the public sector purchases, based on his experience as a buyer.
"One thing that used to be quite time consuming was when I'd get a supplier calling up wanting to sell to me but they hadn't done any researching into how I buy," he said. "I'd have to spend 25 minutes explaining the regulations, how the public sector works and what they need to do.
"By the time that conversation had ended they were usually very tired or quite upset, because we couldn't just get a quote out of them.
"I think people have an obligation to do a little bit of research into the market they're entering and the huge number of people that have given it no thought is surprising."
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