Tech Data today announced the appointment of Andy Gass as senior vice president for digital, Europe. He will preside over optimising the distributor's e-commerce platforms, digital marketing practices and automated processes across the region.
Gass (pictured) is a long-time Tech Data exec, having joined the Florida-based giant in 1993.
His new role will be in addition to his current position as senior vice president for UK and Ireland.
"The appointment of Andy Gass to this newly created role heralds a renewed strategic focus on the digitalisation of our business model and go-to-market strategy in Europe," said Tech Data's European boss Patrick Zammit.
"With Andy's extensive experience and deep knowledge of the distribution channel, I am confident we will set the road map to delivering a truly best-in-class digital experience for our customers and vendors across all our operations."
Welcoming his new role, Gass said: "I am delighted to take on this new challenge. Tech Data has built up a truly outstanding suite of digital tools to support our partners over the past few years.
"Now we have an opportunity to leverage those tools and harness the power of the latest technological advances in analytics and e-commerce to improve the efficiency of our operations, making it easier for our customers and vendors to do business with us."
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