Research from Gartner finds that the five vendors leading the smartphone race all saw growth in Q3 2017.
According to the latest figures, global sales hit 383.4 million units for the quarter, which represents a three percent increase over Q3 2016's 372.2 million. North America sales grew 11.2 percent.
Overall, North America was the third largest region for smartphone sales in the quarter (topped by Greater China and Emerging APAC, respectively), representing 12.4 percent of the market and selling 47.5 million smartphones, compared to 42.7 million in Q3 2016.
Globally, Samsung led the quarter with 22.3 percent market share and 85.6 million units shipped. With 71.7 million units shipped in Q3 2016, Gartner noted Samsung smartphone sales grew 19.3 percent for the quarter.
"Renewed pushes of the newly designed Galaxy S8, S8+ and Note8 smartphones have brought back growing demand for Samsung smartphones, which helped it compete against Chinese manufacturers and deliver a solid performance in the quarter. The last time Samsung achieved a double-digit growth was in Q4 2015," Anshul Gupta, research director at Gartner, said in a statement.
The giant was followed by Apple, which controlled 11.9 percent market share and shipped 45.4 million units, compared to 43 million in Q3 2016.
"The arrival of Apple's new flagship iPhones at the end of the Q3 2017 has delayed smartphone purchases into Q4 2017," Gupta said. "Following compelling offers on Black Friday and Cyber Monday, the holiday season will likely boost sales of smartphones before the end of the year. We estimate Q4's smartphone sales will boost total sales for the full year. We expect smartphone sales will reach 1.57 billion units in 2017."
Huawei rounded out the top three with 9.5 percent market share. The Shenzhen, China firm shipped 36.5 million units for the quarter, compared to Q3 2016's 32.5 million.
Huawei was followed by Dongguan, China-headquartered firm OPPO, which earned 7.7 percent market share by shipping 29.4 million units (versus Q3 2016's 24.6 million), and then Xiaomi, which had seven percent market share and shipped 26.9 million smartphones (versus Q3 2016's 14.9 million)
Gartner also noted increased customer demand for "high-priced" smartphones, with North America and Western Europe's market growth being attributed to such purchases.
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