Over half of large enterprises will be using a cloud access security broker (CASB) by 2020, according to Gartner.
The analyst is predicting a six-fold increase over the next two years, as enterprises move to protect their burgeoning cloud infrastructures.
Gartner says that just 10 per cent of large enterprises are currently employing the products of a CASB vendor.
The CASB market itself has seen mass consolidation over recent years - with Microsoft, Oracle, Cisco, Symantec and Palo Alto Networks all acquiring CASB vendors to enter the space.
Sky High Networks, which Gartner puts as the market leader in its CASB magic quadrant, published last month, was also recently acquired by McAfee.
CASB was tipped to be a hot emerging area of IT at the start of the year, when CRN spoke to a number of cybersecurity experts who attended the RSA Conference in January.
The technology acts as a gateway between an organisation's on-premise infrastructure and a cloud provider's infrastructure.
Gartner claims the demand for CASB products will stem from a "need to secure the significantly increased adoption of cloud services and access to them from users both within and outside the traditional enterprise perimeter."
Ignition's chief strategy officer Sean Remnant told CRN that he expects 2018 to be a big year for CASB, with the latest batch of vendors having improved functionality over the vendors that have been snapped up by larger players.
"There's a realisation that everyone is going to the cloud," he said. "There is a huge adoption of Microsoft, so either people are starting to roll out these cloud application projects and questioning the security, or they deployed Office 365 a year ago and have realised that the Microsoft security around cloud doesn't quite address what they need, so they're coming back to alternative solutions."
Remnant said that the largest security SIs in the world have put CASB in their top five strategy areas for 2018, adding that the channel should see CASB as an area that will make them "more sticky".
"It gives the channel an opportunity to attach security services to cloud deployments, in order to make them sticky," he said.
"A customer can consume cloud services and resource from anywhere, which means the channel has to add value to show why they should continue to work with those partners.
"Wrapping value around those cloud instances is a great way of doing that."
Automation firms UiPath and Automation Anywhere close out their funding rounds with $265m and $300m respectively
View photos of last night's awards ceremony in London
View photos of all the winners from the 2018 Channel Awards
After a glittering awards evening in Battersea celebrating 25 years of the Awards, we are pleased to share the list of winners and judges' commended winners