There are countless women in tech awards and programmes out there now, so does the UK channel really need one of its own?
That's the fundamental question we asked ourselves before launching our Women in Channel campaign.
The CRN editorial team harboured mixed views on the subject.
Highlighting the channel's diversity delta could come across as patronising if done in the wrong way. We also felt the tone of some previous women in tech campaigns - ironically - lacked inclusivity and shut out men from the debate.
But you need only glance around the audience at any tech industry event to conclude that the IT channel suffers from a painful gender imbalance.
Moreover, the largely male speakers and panellists at these conferences often talk as if everyone around them, including not only their colleagues but also their customers, were male.
Actually, they would have a valid point: according to CRN research, 86 per cent of senior executives at the top 50 UK tech resellers are male, and just 14 per cent are female.
While I have a degree of sympathy with that view, the obvious counterpoint is that more diverse firms are known to perform better and make better decisions, a topic CRN will be exploring as part of its Women in Channel campaign.
To add to this, the winds of change are blowing through society and it is more important than ever for the IT channel to cast off its macho image. By tomorrow, new legislation will have forced all UK firms with 250 staff or more to publish gender pay data, with Microsoft among those to have already done so.
That's why we felt it was the right time for CRN - as the voice of the UK IT channel - to add to the debate by launching a formal Women in Channel campaign, culminating in an awards evening on 18 October.
Crucially, we are determined to bring balance to the debate and will be seeking opinions from all walks of the industry, and from both women and men.
Does the problem lie in our education system? What more, if anything, could be done at an industry level? How should firms ensure their culture does not unconsciously discourage women from joining or advancing in their business? Alternatively, is it patronising to even highlight the issue at all?
We feel that it is only by coming together and discussing these issues that the industry can make headway on this important subject.
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