Daisy has acquired £10m comms VAR Voice Mobile in a move which it claims will align it more closely with network provider EE.
Voice Mobile is an EE partner and will be used to create an EE centre of excellence for Daisy.
The Birmingham-based VAR filed abbreviated accounts with Companies House for the full year ending 31 December 2016, but in the previous two years reported revenues of £11.3m and £10.7m.
Daisy's managing director of SMB services and distribution Dave McGinn said: "We are delighted to have acquired Voice Mobile, a distribution partner with which we have held an account for over 14 years.
"This is a brilliant example of how an indirect partner business can develop and thrive, all the time having a shared interest with us, culminating in us ultimately acquiring them.
"Our strategy remains an acquisitive one and through announcements such as this shows a blueprint for other partners who may be seeking to pursue their own exit strategy. I now look forward to serving and growing our new EE customer base."
Daisy said that Voice Mobile will retain its sales and operations teams in order to continue selling EE products and services.
Voice Mobile's managing director Ian Watson said: "Voice Mobile has been a massive part of my life and now with Daisy at the helm there is an even brighter future ahead for it under new ownership, while I take the opportunity to explore new avenues and ventures.
"I am confident that with the people it is acquiring and with Daisy's scale and reach, Voice Mobile as we know it will go on to even bigger and better things."
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