Exertis plans to take its brand into the US after snapping up audiovisual (AV) specialist Stampede, according to new MD Tim Griffin.
DCC, Exertis' parent company, acquired its way into the US distribution space last month, but Griffin (pictured) said the Exertis name could move into the Americas soon.
However, he said this will not come at the expense of the Stampede brand.
"Expect to see Exertis bubble up in the Americas, but don't expect to see Stampede disappear overnight," he said. "That is absolutely not my ambition.
"How you integrate businesses after an acquisition is one of the things that we grapple with. My view is that part of what we have bought is the brand.
"Other brands have come in and become ‘Exertis X' and over time become Exertis Enterprise or Exertis AV [for example], which describes what we do as a specialist. That is an important part of how we can expect to see this play out."
Griffin joined Exertis last month after bringing a 14-year spell with Dell to a close in April 2017, where his last role was CEO of Dell EMC UK.
The MD explained that Exertis is still on the lookout for further acquisitons, but added that the priority at the moment is leveraging Stampede to bolster the presence in the US.
Stampede also brings with it a smaller operation in Asia.
"I'm inherently impatient so I want to move fast, but we'll look to see what they can catch in terms of capabilities from their existing operations, and then what they can throw for us to catch, so we can grow in North America," Griffin added.
Stay tuned to ChannelWeb for the full interview with Tim Griffin
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