Softcat has officially opened its first international office after cutting the ribbon on its Dublin office today.
Based in Dún Laoghaire, eight miles from Dublin city centre, the new office currently has a headcount of 13 - a mixture of Softcat veterans and seven new local recruits.
Charles Harman, who was previously deputy sales manager at the company's Glasgow office, will head up the Irish arm of the £800m reseller.
He told CRN that the Irish expansion was all about finding the right timing and team.
"I have been with Softcat for 13 years and have experience in opening regional offices in the UK and I was involved in opening up the Glasgow office," he explained.
"There was an appetite to come over to Ireland and it made sense as the next location - in terms of recruitment opportunities and good universities - and it's a relatively untapped market [for us]."
Harman said the new building can accommodate 35 employees, and he will be recruiting more this week but said that he isn't under pressure to meet a specific staff number.
"We are one of the best companies to work for in the UK and we want to replicate that in Ireland," he stated.
"We want to be one of the best employers in Ireland in terms of customer and employee satisfaction."
Harman also said that the Irish office will service existing customers and set out to win new ones.
"We are the second-biggest reseller in the UK, but we are an unknown entity in Ireland and that is a massive, untapped market for us," he said.
The head of the Irish wing also has firm ambitions for the new office's first year.
"If we can get to a solid headcount and hold onto the current employees, that would be great," he said, adding that he also aims to grow Softcat's Irish customer base.
The Irish addition will complement Softcat's existing UK offices in Leeds, Glasgow, Manchester, Marlow, Bristol, London and the South Coast.
Colin Brown, Softcat's managing director, added that Ireland is the logical location for the reseller's first overseas expansion.
"For 25 years Softcat has been a UK-only business, albeit we already work with customers in Ireland and further afield," he said.
"We're looking forward to bringing our unique culture and excellent service levels to a new market and developing this new location over the coming years."
Fall in shipments through distribution in first six weeks of Q4 are an indicator that Black Friday could be a damp squib, according to analyst Context
CEO Justin Harling and COO Richard Behan buy out other shareholders
UK chief executive Cindy Rose says the proposed deal is needed to maintain the 'free flow' of data
Contingency plans follow Carillion's demise earlier this year